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2019 April Pools Day Breaking Records

This year’s April Pools Day campaign has surpassed expectations to become the most successful year to date, with over 4,000 people registering to learn the lifesaving skill of CPR. The event teaches the public vital CPR education practices and is supported by the Australian Red Cross and Kids Alive.

Importance of April Pools Day

John O’Brien, Poolwerx CEO and founder said this year’s campaign response was the greatest in the initiative’s history. “Our research shows 93 percent of people believe CPR qualifications should be compulsory, especially for parents and pool owners,” O’Brien said.

“The fact there was an increase of over 400 percent in the number of Australians taking advantage of the free training shows the extent of the community support.”

Laurie Lawrence CPR April Pools Day 2019

 

Impact for Franchise Partners

April Pools Day provides an opportunity for franchisees to connect with the local community. It’s a way to provide a necessary service, while at the same time showcasing the brand’s values.

Laurie Lawrence, Kids Alive founder and long-time ambassador for April Pools Day said the rise in participants was positive and praised Poolwerx for its long-standing commitment to safety.

“Knowing how to save someone’s life is an incredible gift you can give to yourself and it is reassuring to know that until the day CPR training becomes legislated in this country there are companies, like Poolwerx, doing what they can to make it as accessible as possible for everyone.”

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Protect Your Little Pool People and Join April Pools Day Poolwerx has partnered with Australian Red Cross for April Pools Day to equip more Australians with lifesaving CPR skills. This year, April Pools Day offers 4,000 Australians free online CPR for Babies and Children training, a new course from Red Cross. From 1 April to 15 April 2022, Australians can sign up at AprilPoolsDay.com.au and will receive access to the free online course from the Australian Red Cross valued at $100. Following completion of the online unit, individuals can also save 20% if they want to complete either a Red Cross certified First Aid or CPR course; or more comprehensive First Aid for Babies and Children course (all available as either blended/live or virtual). Drowning is known as ‘the silent killer’, which is why Poolwerx has crafted a Spotify playlist with songs from every decade, to allow Australians to pick their favourite 110 beats per minute song – the recommended rate to perform chest compressions. Did you know? Since launching April Pools Day in 2016, Poolwerx has provided CPR training to more than 15,000 Australians, with participation growing every year. Why should you register? Life is full of surprises so it’s important to be prepared for the unexpected. This year, Olympic gold medallist and water safety advocate Libby Trickett is teaming up with Poolwerx and the Australian Red Cross to encourage more Aussies to sign up to learn CPR. “When my daughter had her own near-drowning experience, I remember the sense of helplessness that washed over me, so knowing now that I’m armed with CPR training, I feel like I can take control and make a difference in a bad situation,” Mrs Trickett said. “You don’t need CPR until you do, and to think we could potentially save nearly 300 lives if more Aussies had CPR training, it’s a no-brainer to sign up to the free online course.” Australian Red Cross first aid trainer Deb Lowe reiterated Libby Trickett's stance that water safety is everyone’s responsibility and CPR is a part of that. “Knowing that in the time of need you can safely and accurately deploy CPR and potentially save a life is a great feeling and we need more every day Aussies equipped with these life-saving skills,” Ms Lowe said.
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