What Type of Marketing Support is Given to Franchisees?

Marketing is the lifeblood of any business.

Great service goes a long way in bringing you repeat clients and word-of-mouth business, but it’s comprehensive marketing that brings new clients through your door to expand your business and opportunities.

At Poolwerx, we believe your success is our success, so we’re committed to providing you with comprehensive marketing support.

Our approach to online and offline marketing encompasses three levels: National, Regional and Local. These levels work in unison to consistently deliver the right message to pool and spa owners in your area, driving both new clients and sales as well as repeat clients and sales, minimising churn and keeping you and the Poolwerx brand top of mind and on the “shopping list” for pool owners. We also provide support to our retail store Franchise Partners.

This layering and cut through would be impossible for any one service centre or truck to achieve independently. But with the support of the Poolwerx in-house marketing team, you can enjoy “big business” marketing reach for your franchise business.

You can concentrate on building your business and taking care of clients while our marketing specialists leverage their specific areas of expertise to drive new people through the door and bring clients back again and again.

National Marketing

Driving Brand Awareness.

Poolwerx uses national marketing to boost brand awareness. Leveraging a variety of media, including TV advertising, sponsorship, website marketing, Search Engine Marketing and public relations, our marketing team use external research to ensure that we consistently reach our core target audience.

Regional Marketing

Partnering with Other Franchise Partners.

Working with other Franchise Partners in your region lets you share costs and ideas to highlight the Poolwerx brand and drive direct sales. Best of all, our in-house marketing team supports you throughout the entire process to help you get the results you’re chasing with marketing that’s suited to your area and needs.

Local Area Marketing

You’re the Marketing Manager.

Take control as Marketing Manager of your business. With templates, training and more, our marketing team supports you to develop your own marketing plan and arm you with the tools to deliver it. With our help, you can effectively speak to your client base via email, social media, special promotions and other channels.

Retail Marketing

We’re With You.

Getting the marketing mix right in retail is critical. Poolwerx provides a range of retail merchandising tools to suit all store sizes, store layouts and seasonality. From educational spaces and special promotions to in-store working displays, Poolwerx have tried and tested what works to take away the guess-work for you.

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What Questions Should You Ask When Buying a Franchise? Have you ever thought about buying into a Franchise, but weren't sure where to start? You've come to the right place. Below, we answer the most common questions prospective franchisees have asked the team at Poolwerx over the years. Franchising with Poolwerx: Poolwerx is an award-winning franchise network with more than 25 years’ experience under our belt, in addition to expert advice, our team offers a range of practical and tangible benefits to all our Franchise Partners. Whether you’re considering joining the Poolwerx network with your existing business or you want to start a new business as a Poolwerx Franchise Partner, there are plenty of reasons to choose Poolwerx as your franchise of choice. Our team has years of experience with Franchising and has helped many people like you through their journey when considering joining the Poolwerx brand. Every journey is different and our goal is to help you understand what Poolwerx has to offer to help you determine if Poolwerx is the right fit for you, but likewise if you are the right fit for Poolwerx. Here we answer the top 10 questions to ask before buying a franchise business: How do you determine your territories? We have exclusive marketing areas, which are determined by swimming pool numbers and postcodes. We know that to operate a successful retail store and three mobile service vehicles you need a minimum number of swimming pools per marketing area so we monitor this closely. I have owned my own swimming pool and loved looking after it – do you train me? Yes, we provide full training when you join Poolwerx. Our initial training commences with 40 hours of online tutorials, which is the commencement of a Certificate III in Swimming Pool & Spa Maintenance. This is followed by three weeks in-house training, followed by a 12 month Forming Good Habits program once you commence in your franchise. Do you provide finance to purchase a franchise? Most Franchise Partners will need to obtain a loan to purchase their franchised business. Joining a well-established franchise network is often looked at favourably by banks, making it easier to obtain financing. Poolwerx has developed strong relationships with a number of major banks across Australia to help prospective franchisees obtain financing, which we can help facilitate. What happens when I want to sell? Your franchise is yours to sell. Your franchise agreement outlines the requirements for a sale, and the prospective buyer will need to go through our standard recruitment and selection process. What are the fees you charge? We operate on a sliding fee scale which includes service fees and marketing fees based on gross turnover. These fees are performance-based and also consider whether you have a retail shop front. Full details are provided in our Franchise Disclosure Document. How much does it cost to purchase a franchise? The initial investment for a franchise depends on a range of factors, including the marketing area, location and size. Initial investments can range from $110,000 (plus the cost of a van) to over $500,000. Do you provide an Income Guarantee? We don’t provide income guarantees but what we do offer is 25 years of successful franchise partners backed by great margins and profits, systems, training and support. Being an FCA Multi-Award Winning Franchise means our business works and delivers success to those that follow the system. What type of vehicle do I need to operate a Mobile Unit? Your primary vehicle needs to be a Hyundai iLoad van. How long does your recruitment onboarding process take? Once approved, you could be operational in as little as three months. During that time, you will attend our Discovery Day, commence your online training and complete three weeks of in-house training. Your cooperation with the franchising team will ensure your application progresses as quickly as possible. As a franchise partner am I required to operate a retail store? Yes. Everyone who starts with Poolwerx will be expected to transition to a Retail Store. To be successful, it is essential that the franchise partner is personally involved in all aspects of the business. You must be willing and able to perform all sales, technical and management functions which will require a significant time investment. Running a store is a mandatory requirement as part of Poolwerx Franchise Partners' road to success.
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