How the Humble Pool Heater Has Revolutionised the Pool & Spa Industry

Australians still love their pools - building approximately 25,000 new pools each year*. Poolwerx, a leader in pool and spa service and retail industry, attributes much of this growth to advancements in technology, especially pool heaters, which have changed how people use their pools and spas.

Andrew Walker, Head of Franchise Development at Poolwerx, shares his insights on this trend, "People are now using their pools and spas all year round. Pool heaters and covers mean people can enjoy their pools regardless of the season. Pool and spa technology has improved and it is more affordable than ever before."

The pool and spa service and sales industry have experienced robust growth, with Poolwerx personally enjoying almost continual growth over the past 31 years. This growth trajectory is further supported by the 2022 Commonwealth Bank of Australia's Household Spending Intentions Index, which noted a 21.4 percent surge in consumer interest in swimming pool acquisitions*.

Advancements in technology, coupled with a heightened focus on energy-efficient options, have opened new avenues for Poolwerx Franchise owners. Increasing individuals and corporate clients are upgrading their pool systems and pumps, investing in heaters and using covers — recognising the long-term financial and environmental benefits.

Andrew Walker explains the appeal: "Upgrading old pool equipment reduces running costs, especially for clients with solar power. It's good for the environment and enables pool and spa owners to enjoy their backyards throughout the year."

He adds, "For our Franchise Partners, this translates into increased equipment sales, servicing opportunities, upgrades and more consumable sales. Our industry is solid, and the demand is strong."

"These trends signify exciting opportunities for our Poolwerx Franchise Partners, with increased demand and diverse revenue streams. For Poolwerx, it underscores our commitment to expanding our Franchise network to meet this growing demand."

Key Trends in the Pool & Spa Service Industry:

• Year-round pool usage is becoming increasingly desirable.

• There is a growing focus on water and energy-efficient equipment, such as heaters and covers.

• Time-saving devices, like robotic cleaners, are gaining in popularity.

• More efficient pool and spa systems are leading to lower operational costs.

• There is a rising interest in mineral pools and healthier water alternatives.

• Environmental and health considerations are driving the adoption of technologies like robotic cleaners and heaters.

• Plunge pools and spas are becoming more popular.

For more information on Poolwerx Franchise opportunities, please get in touch with Mike Geddes at 1800 245 447 or joinourteam@poolwerx.com.au.

*Source: SPASA.com.au and Australian Financial Review article