A Day in the Life of a Poolwerx Business Development Manager

How does a Poolwerx Business Development Manager spend his working day supporting our Franchise Partners? Inside Franchise Business recently interviewed award-winning Phil Colburn who covers Brisbane South and Far North Queensland.

How do you start your day?

Before I head out into the field, I start my day by reviewing emails and the day’s agenda before collating a ‘To Do’ list to achieve throughout the day.

Can you briefly describe a typical day at work?

Each day I set an agenda for those franchise partners I’m scheduled to visit in my area. These visits can take three to four hours depending on their requirements, which can cover anything from cash flow, profits, sales opportunities or marketing initiatives. Because of this, no two days are the same and can change quickly depending on the time of year.

I finish each day by creating reports on my meetings and providing an update to those franchise partners I’ve met. Lastly, I then prep for the following day.

Phil Colburn

What do you do in your job that influences franchisees?

My role is to provide advice and coaching to our franchise partners and help their businesses succeed. I’m also available to provide support and encouragement, bridging the gap between the Poolwerx support centre, suppliers and the local businesses. An example of this is seeing those businesses in my area grow exponentially. In the past two years I’ve had franchise partners grow their revenue by two to three times previous years’, which has enabled them to invest in new stores, more vans and refurbishments.

What are the biggest challenges of the job?

Every business has varying needs and every franchise partner is different, so I need to take a distinct approach depending on personalities and experience. Overall, it’s about understanding the needs of our individual franchise partners and how I can best support them. Support is different for different people. It could be a sounding board to move the business to the next level or it could be doing cash flows to maximise profit.

Other facets of the support and coaching could be clarity on a quote to get the best return or assisting with staff issues. And often this support extends outside of business issues. It could be support for personal issues such as, ‘My mum has had a heart attack and has been rushed to the hospital – what do I do?’

How do you measure the success of your role?

If the franchise partner is successful and achieving their KPIs and targets, then I’ve done my job well. As a business, Poolwerx’s number one KPI is franchise partner profitability.

What do you enjoy most about the job?

We work with a terrific network of franchise partners, and it’s very rewarding watching their businesses grow and seeing their goals achieved.

How do you keep yourself motivated?

Motivation for me comes by helping our franchisees achieve their success, even if those are small wins along the way to their bigger goals.

What’s the best thing about working for Poolwerx?

The people, career opportunities and working with one of Australia’s most successful franchise networks. The dedication to our franchise partners is second to none and very inspiring.

What one thing about you or your job would surprise people?

I captained Queensland in Soccer for the Under 16s team and am still playing!


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Here's How You Can Change Your Life Today   Diving Into New Opportunities With Poolwerx The home services industry is booming despite the impacts of COVID, and this is never more evident than at Poolwerx, Australia’s largest pool and spa maintenance brand who recently announced its most successful financial results of its 29-year history. Despite the testing retail environment, turnover was 10 percent above forecast for FY21, with Poolwerx’ 128 retail stores performing exceptionally well, recording a sales uplift of 10 percent year on year. Overall, the business saw 10 percent growth year on year with a total of 5 new retail stores opening across NSW, WA, and QLD and a further 5 independent stores acquired under the Poolwerx brand. The strong FY21 results reflect a surge of Australians investing in their own backyards whilst affected by the pandemic, generating a home servicing industry boom. Poolwerx Chief Operating Officer, Nic Brill said the COVID-fuelled growth in-home services had seen the brand’s recession-resilient franchise model thrive. “With people spending more time at home than ever before, we saw our client’s priorities shift towards investing in their homes and backyards,” Mr. Brill said. “The broader pool industry were the recipients of this home cocooning trend throughout 2020 and into 2021, and it’s great to see our network of small family businesses generate incredible results and come out on top in these uncertain times. Our brand and what we stand for – maintaining healthy pools for families and friends to create lifelong backyard memories – is really resonating with clients in the current climate. “Our franchise partners exceeded their planned budgets for the financial year, a testament to both their dedication and commitment to the increased demands from new and existing clients. “Our diversified approach and business model, working across retail and servicing, provides partners with multiple revenue streams versus a single stream income franchise option. “This diversified approach creates opportunities for our partners to build a business that suits their needs – from a single van operator all the way through to multi-store empires, we’re here to facilitate and support the journey they want to take.” Mr Brill said. Getting into small business or franchising offers a chance for a secure future and helps Australians regain control of their livelihoods. Having survived five economic recessions, Poolwerx has proved time and time again that this is an opportunity to dive into. Take control of your future and join one of Australia’s most successful franchises – simply click this link to learn more.
4 Ways Footy Helped Shape My Business What 500+ Games of Club Footy Have Taught Me About Running a Business Taking the lessons learned on the footy field into the boardroom has helped build the world’s largest swimming pool and spa maintenance franchise for John O’Brien, Founder and Global CEO of Poolwerx. He’s also survived through five economic corrections in that time, so understands what it takes to build a resilient business. Beyond his passion for entrepreneurship, John’s club footy career is almost as impressive. He got his first kick as a seven-year-old growing up in rural Victoria and didn’t hang up his footy boots until 36 years later, with more than 500 games of Aussie Rules and Gaelic footy under his belt. As a business entrepreneur, he’s survived through five economic corrections and says the lessons he learned on the field have helped shape his business views and values. 1. Find the better way – only by constantly training and evolving as a player, team and business can you get ahead of the curve. “The day players or executives feel they know it all is the day they need to hang up their boots,” says John. 2. Dare to succeed – the Viking mentality of never giving up is what gets Poolwerx through adversity, such as the torment brought on by COVID-19. “When you’ve got your back to the wall late in the second half, that is when you dig deep for moves or sheer determination to find a way to win through or lose well,” says John. 3. Partnership mentality – on the field and in the boardroom, it’s always about relationships and working together as a team. “Teams always fascinated me more than individual sports – no matter who you were, once you pulled on that jumper you were one team with one goal – to win. That’s why franchising has been my career, it’s one big team,” says John. Be it Franchise Partners or suppliers, Poolwerx takes a real partnership approach – the company even refers to its supplier as ‘Partners in Profit’. John describes Poolwerx as a family business made up of family businesses. “We have this unwritten tribal language that binds us all together on one mission – from singing the team song after winning the game to making sure your franchise partners and suppliers are profitable too.” 4. People first – in a business just like on the field, your biggest asset and IP is your players, your people. “Conversely, while you’re a team, every individual is at a different stage with different abilities and motivations. The trick for me as coach these days is constantly guiding the individuals on our team to be the best they can be, the best fit for the team and peaking at the right time,” says John. This approach helped us keep everyone employed globally through both the GFC and the Pandemic and we grew strongly through both too. With Poolwerx recently announcing its most successful year to date after 29 years, John’s winning formula is helping drive big wins for franchise partners. If you’d like to join this winning team, click the link for more info.
Winning Big at Franchising Awards We made a splash at last night’s National Franchise Council of Australia Excellence in Franchising Awards with a double win! Our talented Marketing Team took out the Excellence in Marketing award while Queensland Business Development Manager Phil Colburn was recognised with the National Field Manager of the Year Award. Held virtually, the awards recognised Australia’s high-achieving franchise networks, small business owners and franchise support staff, showcasing their amazing work in the franchising sector.
COVID UPDATE: We are open for business! If you can’t get into store, click and deliver is available. Click here for all Victoria Orders. Click here for all NSW Orders.