Digital Performance Specialist

About Poolwerx

At Poolwerx, we’re more than just pools; we’re a global brand helping people create poolside memories and enjoy healthier, happier lives through clean, safe water.

With a network of franchise partners across Australia, New Zealand and the USA, we’re building a scalable marketing engine that supports local business growth while driving national brand impact.

We’re now looking for a Digital Performance Specialist to help us deliver that at scale.

About the Role

This is where strategy becomes reality.

As Digital Performance Specialist, you’ll own the execution and delivery of digital marketing across ANZ - ensuring campaigns go live on time, platforms are used effectively, and franchise partners are supported to activate locally.

You’ll work closely with our Head of Digital & Performance to bring campaigns to life, manage agency delivery, and drive adoption of our local marketing platforms across the network.

This role requires someone who can combine strong execution with a performance mindset,  using data, testing and insight to continuously improve results.

What You’ll Be Responsible For

Campaign Execution & Delivery

• Own the rollout and delivery of national, regional and local digital paid and social campaigns

• Translate strategy into clear briefs and ensure campaigns are executed to a high standard

• Oversee trafficking, tagging, QA and optimisation coordination

• Monitor campaign performance and identify opportunities to improve results

Agency Coordination

• Act as the day-to-day contact for digital agencies

• Manage briefs, timelines and optimisation requests

• Ensure campaigns are delivered accurately, on time and to standard

Franchise (LAM) Enablement

• Support franchise partners to activate local marketing campaigns

• Drive adoption of platforms like Brand Amplifier and Birdeye

• Deliver training and ongoing support to improve local campaign performance

Platform & Campaign Operations

• Support the day-to-day operation of key paid and local marketing platforms, including Brand Amplifier, Birdeye, Google Ads and Meta tools

• Coordinate campaign rollout across paid and social platforms, ensuring accurate setup, tracking and consistency of execution

• Manage platform administration, audience setup, asset deployment and campaign QA

• Work with internal teams and agency partners to ensure campaign pathways and landing pages align with campaign objectives

Performance & Optimisation

• Use data and analytics (e.g. GA4, platform reporting) to monitor campaign performance

• Support testing and optimisation across audiences, creative and campaign structure

• Maintain reporting dashboards and ensure data accuracy

Budget & Reporting

• Track campaign budgets and ensure accurate pacing

• Provide clear visibility of campaign delivery and performance

• Support performance reporting with reliable data inputs