NEWS & EVENTS
Explore Poolwerx news, including franchise developments, exciting partnerships, sponsorships, announcements, and upcoming events in our industry.
LATEST POOLWERX NEWS
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Winning Excellence: Poolwerx Celebrates with Major Wins At Franchise Industry Awards
Poolwerx is celebrating a successful night at the prestigious Franchise Industry Awards (FIA), taking
home two major accolades, including Excellence in Franchise Innovation and Marketing Manager of the
Year.
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Aussie Pool Owners Tapped for National Trial to Slash Energy Bills
Poolwerx and Intellihub Partner to pilot first-to-market Smart Energy Tech to manage pool energy and water health.
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Poolwerx Continues to Lead the Pool Care Industry
Poolwerx is proud to be Australia and New Zealand’s largest pool care network. But that doesn’t mean we rest on our laurels; we constantly strive to ensure that our clients receive the best possible service and advice, both in-store and poolside.
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Poolwerx & Brisbane Heat Make a Splash
Poolwerx and the Brisbane Heat are set to make a splash this summer, announcing a significant partnership with a leading Australian business ahead of the 2024-25 Weber Women’s Big Bash League and KFC Big Bash League.
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Brisbane Heat Welcome Poolwerx
Poolwerx is proud to announce it has joined Brisbane Heat as an Official Partner where the brand will be seen across major in-stadium LED signage and the Heat’s social media channels and website.
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Poolwerx Partners with Norwest to Drive Growth
Poolwerx, the largest global franchise pool service brand, is embarking on an ambitious growth path, today announcing it has partnered with Norwest, a leading global investment firm, to drive business expansion in Australia and overseas.
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FRANCHISING NEWS
Poolwerx Celebrates 150 Stores
Poolwerx has reached an exciting milestone, opening its 150th store in Cannon Hill, Brisbane.
It’s a moment that reflects more than three decades of steady growth - built on trusted service, strong local businesses and a shared commitment to helping Australians enjoy their pools and outdoor spaces.
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Milestone Deal Years in the Making - Poolwerx Acquires JC Pools Business
Poolwerx has acquired JC Pools Services, marking the largest acquisition in the company’s 33-year history. The deal significantly strengthens Poolwerx’ residential and commercial presence across Brisbane.
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Annual Convention 2025
Poolwerx, brought together over 300 franchise partners, suppliers and industry leaders for its annual Convention from August 17-19 August. Hosted in the Hunter Valley, the three-day event celebrated excellence, innovation and shared success under the theme “Together we Thrive, Build, Win, Grow.” The Convention culminated in a prestigious gala awards ceremony, where franchise partners were honoured for their outstanding achievements.
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Curating and Building a Successful Franchise Model
Poolwerx Founder and CEO John O’Brien recently spoke with Business Franchise Australia about his experience in establishing a successful business and what his key tips are for building a successful franchise model.
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