Milestone Deal Years in the Making - Poolwerx Acquires JC Pools Business
Poolwerx has acquired JC Pools Services, marking the largest acquisition in the company’s 33-year history. The deal significantly strengthens Poolwerx’ residential and commercial presence across Brisbane.
Poolwerx acquisition expands residential and commercial footprint
The acquisition includes two retail locations and their associated service territories, which will be rebranded under the Poolwerx name with 4,000 new clients. It also encompasses multi-million dollar commercial contracts, expanding Poolwerx’ commercial servicing capacity.
JC Pools owner Jamie Holmes will join Poolwerx’s Support Centre team in a commercial capacity, ensuring continuity of expertise. Many existing staff, including owner Carolyn Holmes, will continue in the business, maintaining customer service consistency throughout the transition.
We’re thrilled to welcome JC Pools and their loyal clients into the Poolwerx network,” said Nic Brill, Poolwerx CEO. “This deal represents more than just growth—it reflects a broader industry shift where successful independent operators are seeking scale and long-term stability. We’re proud to support that transition and are receiving many enquiries from independents looking for support in their exit strategy. ”
Brill continued, “We are committed to empowering experienced pool care professionals, like the team from JC Pools, to preserve and build on their legacy as part of our network. It’s a privilege to be part of their journey.”
The acquisition also sees collaboration with two Poolwerx Franchise Partners – Richard Kelly (Poolwerx Mt Gravatt) and Emily and Geoff Straub (Poolwerx Yeronga) – who will help integrate JC Pools’ clientele into the Poolwerx family. The move not only safeguards JC Pools’ client relationships but also supports Jamie’s exit strategy.
“This is more than an acquisition—it’s a shared commitment to raising the standard of pool care in Brisbane,” said Richard Kelly. “Geoff and I, along with our teams, are honoured to continue serving JC Pools’ loyal clients and look forward to delivering exceptional service built on local knowledge, community values, and a passion for safe, healthy pools.”
A full refurbishment of JC Pools’ Cannon Hill site (now Poolwerx) is scheduled for completion by 31 October 2025, with the Fairfield site to follow in due course.
Poolwerx is always searching for opportunities for growth and expansion. Over our tenure, we've successfully transitioned a number of independent businesses, integrating them into the Poolwerx family and fostering their continued success.
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