Why is Branding Important in Franchising?

In any business, your brand is your reputation. It dictates how clients find you, how people feel about you and influences their confidence in using your services.

That’s why when it comes to choosing the right franchise opportunity, selecting a reputable, recognised brand is the best way to lay a strong foundation for your success.

Poolwerx strives to deliver a brand that’s at the top of its game, setting the standard for our entire industry and leading the pack in the delivery of first-class aftermarket pool care and maintenance. As a brand, we constantly evolve to ensure we are on the cutting edge of brand recognition and association, utilising a wide range of marketing and promotional tools to present Poolwerx in the best light possible.

Our Franchise Partners are our brand advocates. They live and breathe our brand at every turn. In fact, they are our brand – because without their hard work and dedication to providing superior levels of service, the Poolwerx brand would not be where it is today.

We invite you to join our strong, vibrant, service-driven brand as one of our Franchise Partners.


Over 30 years in business

Choosing to align yourself or your business with the Poolwerx brand is a big step. A well-developed brand helps to offer your clients a sense of trust and stability.


Regular campaigns & full support

With ongoing marketing support and regular local, regional and national marketing campaigns conducted both online and offline, we deliver new clients to your door.


High profile brand

Poolwerx focuses on being “Number 1 in Unaided Brand Awareness,” with a focus on credibility, value, positioning and ensuring that our brand messaging reaches its target demographic: Pool owners.


We’re with you all the way

Poolwerx support is more than just brand recognition and marketing. Your success is our success, so we provide extensive support with HR, finance, ongoing training and more.

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What Questions Should You Ask When Buying a Franchise? Have you ever thought about buying into a Franchise, but weren't sure where to start? You've come to the right place. Below, we answer the most common questions prospective franchisees have asked the team at Poolwerx over the years. Franchising with Poolwerx: Poolwerx is an award-winning franchise network with more than 25 years’ experience under our belt, in addition to expert advice, our team offers a range of practical and tangible benefits to all our Franchise Partners. Whether you’re considering joining the Poolwerx network with your existing business or you want to start a new business as a Poolwerx Franchise Partner, there are plenty of reasons to choose Poolwerx as your franchise of choice. Our team has years of experience with Franchising and has helped many people like you through their journey when considering joining the Poolwerx brand. Every journey is different and our goal is to help you understand what Poolwerx has to offer to help you determine if Poolwerx is the right fit for you, but likewise if you are the right fit for Poolwerx. Here we answer the top 10 questions to ask before buying a franchise business: How do you determine your territories? We have exclusive marketing areas, which are determined by swimming pool numbers and postcodes. We know that to operate a successful retail store and three mobile service vehicles you need a minimum number of swimming pools per marketing area so we monitor this closely. I have owned my own swimming pool and loved looking after it – do you train me? Yes, we provide full training when you join Poolwerx. Our initial training commences with 40 hours of online tutorials, which is the commencement of a Certificate III in Swimming Pool & Spa Maintenance. This is followed by three weeks in-house training, followed by a 12 month Forming Good Habits program once you commence in your franchise. Do you provide finance to purchase a franchise? Most Franchise Partners will need to obtain a loan to purchase their franchised business. Joining a well-established franchise network is often looked at favourably by banks, making it easier to obtain financing. Poolwerx has developed strong relationships with a number of major banks across Australia to help prospective franchisees obtain financing, which we can help facilitate. What happens when I want to sell? Your franchise is yours to sell. Your franchise agreement outlines the requirements for a sale, and the prospective buyer will need to go through our standard recruitment and selection process. What are the fees you charge? We operate on a sliding fee scale which includes service fees and marketing fees based on gross turnover. These fees are performance-based and also consider whether you have a retail shop front. Full details are provided in our Franchise Disclosure Document. How much does it cost to purchase a franchise? The initial investment for a franchise depends on a range of factors, including the marketing area, location and size. Initial investments can range from $110,000 (plus the cost of a van) to over $500,000. Do you provide an Income Guarantee? We don’t provide income guarantees but what we do offer is 25 years of successful franchise partners backed by great margins and profits, systems, training and support. Being an FCA Multi-Award Winning Franchise means our business works and delivers success to those that follow the system. What type of vehicle do I need to operate a Mobile Unit? Your primary vehicle needs to be a Hyundai iLoad van. How long does your recruitment onboarding process take? Once approved, you could be operational in as little as three months. During that time, you will attend our Discovery Day, commence your online training and complete three weeks of in-house training. Your cooperation with the franchising team will ensure your application progresses as quickly as possible. As a franchise partner am I required to operate a retail store? Yes. Everyone who starts with Poolwerx will be expected to transition to a Retail Store. To be successful, it is essential that the franchise partner is personally involved in all aspects of the business. You must be willing and able to perform all sales, technical and management functions which will require a significant time investment. Running a store is a mandatory requirement as part of Poolwerx Franchise Partners' road to success.
WEATHER UPDATE: With heavy rain forecast, we're here to help. Read about essential pool care and safety tips on our blog to help you prepare. Read more >>