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US Tour inspires Franchise Partners

As part of our commitment to Franchise Partners, Poolwerx recently hosted an exploration tour to the United States for a contingent of our top performing Australian Franchise Partners. The group, who visited a some of the top Poolwerx businesses in the US, now have expectations that more than 10 percent of Australian Franchise Partners can achieve a turnover of more than $3 million within the next five years.

franchisees standing in front of US mountain

Showing Opportunity

Australian COO Andrew Kidd, who initiated the trip, says 50 percent of its American network generated between $3 million and $8 million turnover and the visit proved to the group that they can reach a similar scale in Australia.

“This was an inaugural trip to leverage our power as an international brand and give our Australian Franchise Partners more insight into the enormity of the industry and how they can harness it,” he says.

“Our Partners in the US are large and most have been in the industry for decades, prior to converting to Poolwerx, so they have an immense amount of business management skill to share and we wanted to tap into that expertise.”

Focus on Strategic Drivers

The trip has shown our Franchise Partners how a multi-million-dollar operation needs to be led and managed.

“Our Australian Franchise Partners saw how staffing could be scaled and controlled. They realised decisions should be based on data not emotion, and that utilising our model’s proprietary financial systems to its full capacity is imperative to being able to achieve this. Overall, they took away how vital it was for them to focus on the strategic direction of the business, and accurately understand how to measure business profitability,” said Kidd.

Malcolm Price, owner of the Turramurra franchise in NSW, which is Poolwerx’ best performer, says the trip was invaluable in helping confirm his long-term business goals.

“Visiting our business in the US really broadened the lens at which I look at my business and gave me a moment to distil what is possible and what is important to me,” he says.

You can read the full article here.

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Here's How You Can Change Your Life Today   Diving Into New Opportunities With Poolwerx The home services industry is booming despite the impacts of COVID, and this is never more evident than at Poolwerx, Australia’s largest pool and spa maintenance brand who recently announced its most successful financial results of its 29-year history. Despite the testing retail environment, turnover was 10 percent above forecast for FY21, with Poolwerx’ 128 retail stores performing exceptionally well, recording a sales uplift of 10 percent year on year. Overall, the business saw 10 percent growth year on year with a total of 5 new retail stores opening across NSW, WA, and QLD and a further 5 independent stores acquired under the Poolwerx brand. The strong FY21 results reflect a surge of Australians investing in their own backyards whilst affected by the pandemic, generating a home servicing industry boom. Poolwerx Chief Operating Officer, Nic Brill said the COVID-fuelled growth in-home services had seen the brand’s recession-resilient franchise model thrive. “With people spending more time at home than ever before, we saw our client’s priorities shift towards investing in their homes and backyards,” Mr. Brill said. “The broader pool industry were the recipients of this home cocooning trend throughout 2020 and into 2021, and it’s great to see our network of small family businesses generate incredible results and come out on top in these uncertain times. Our brand and what we stand for – maintaining healthy pools for families and friends to create lifelong backyard memories – is really resonating with clients in the current climate. “Our franchise partners exceeded their planned budgets for the financial year, a testament to both their dedication and commitment to the increased demands from new and existing clients. “Our diversified approach and business model, working across retail and servicing, provides partners with multiple revenue streams versus a single stream income franchise option. “This diversified approach creates opportunities for our partners to build a business that suits their needs – from a single van operator all the way through to multi-store empires, we’re here to facilitate and support the journey they want to take.” Mr Brill said. Getting into small business or franchising offers a chance for a secure future and helps Australians regain control of their livelihoods. Having survived five economic recessions, Poolwerx has proved time and time again that this is an opportunity to dive into. Take control of your future and join one of Australia’s most successful franchises – simply click this link to learn more.
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