Menu

Poolwerx Blog

Whether you want to learn more about pool care – or you’re simply interested in the latest pool products – the Poolwerx blog has got you covered. Discover expert advice, buying guides, easy-to-follow “how to’s” and the latest Poolwerx news – all here in one handy place.

Here’s How You Can Change Your Life Today Franchising Here’s How You Can Change Your Life Today   Diving Into New Opportunities With Poolwerx The home services industry is booming despite the impacts of COVID, and this is never more evident than at Poolwerx, Australia’s largest pool and spa maintenance brand who recently announced its most successful financial results of its 29-year history. Despite the testing retail environment, turnover was 10 percent above forecast for FY21, with Poolwerx’ 128 retail stores performing exceptionally well, recording a sales uplift of 10 percent year on year. Overall, the business saw 10 percent growth year on year with a total of 5 new retail stores opening across NSW, WA, and QLD and a further 5 independent stores acquired under the Poolwerx brand. The strong FY21 results reflect a surge of Australians investing in their own backyards whilst affected by the pandemic, generating a home servicing industry boom. Poolwerx Chief Operating Officer, Nic Brill said the COVID-fuelled growth in-home services had seen the brand’s recession-resilient franchise model thrive. “With people spending more time at home than ever before, we saw our client’s priorities shift towards investing in their homes and backyards,” Mr. Brill said. “The broader pool industry were the recipients of this home cocooning trend throughout 2020 and into 2021, and it’s great to see our network of small family businesses generate incredible results and come out on top in these uncertain times. Our brand and what we stand for – maintaining healthy pools for families and friends to create lifelong backyard memories – is really resonating with clients in the current climate. “Our franchise partners exceeded their planned budgets for the financial year, a testament to both their dedication and commitment to the increased demands from new and existing clients. “Our diversified approach and business model, working across retail and servicing, provides partners with multiple revenue streams versus a single stream income franchise option. “This diversified approach creates opportunities for our partners to build a business that suits their needs – from a single van operator all the way through to multi-store empires, we’re here to facilitate and support the journey they want to take.” Mr Brill said. Getting into small business or franchising offers a chance for a secure future and helps Australians regain control of their livelihoods. Having survived five economic recessions, Poolwerx has proved time and time again that this is an opportunity to dive into. Take control of your future and join one of Australia’s most successful franchises – simply click this link to learn more. Read More
4 Ways Footy Helped Shape My Business Franchising 4 Ways Footy Helped Shape My Business What 500+ Games of Club Footy Have Taught Me About Running a Business Taking the lessons learned on the footy field into the boardroom has helped build the world’s largest swimming pool and spa maintenance franchise for John O’Brien, Founder and Global CEO of Poolwerx. He’s also survived through five economic corrections in that time, so understands what it takes to build a resilient business. Beyond his passion for entrepreneurship, John’s club footy career is almost as impressive. He got his first kick as a seven-year-old growing up in rural Victoria and didn’t hang up his footy boots until 36 years later, with more than 500 games of Aussie Rules and Gaelic footy under his belt. As a business entrepreneur, he’s survived through five economic corrections and says the lessons he learned on the field have helped shape his business views and values. 1. Find the better way – only by constantly training and evolving as a player, team and business can you get ahead of the curve. “The day players or executives feel they know it all is the day they need to hang up their boots,” says John. 2. Dare to succeed – the Viking mentality of never giving up is what gets Poolwerx through adversity, such as the torment brought on by COVID-19. “When you’ve got your back to the wall late in the second half, that is when you dig deep for moves or sheer determination to find a way to win through or lose well,” says John. 3. Partnership mentality – on the field and in the boardroom, it’s always about relationships and working together as a team. “Teams always fascinated me more than individual sports – no matter who you were, once you pulled on that jumper you were one team with one goal – to win. That’s why franchising has been my career, it’s one big team,” says John. Be it Franchise Partners or suppliers, Poolwerx takes a real partnership approach – the company even refers to its supplier as ‘Partners in Profit’. John describes Poolwerx as a family business made up of family businesses. “We have this unwritten tribal language that binds us all together on one mission – from singing the team song after winning the game to making sure your franchise partners and suppliers are profitable too.” 4. People first – in a business just like on the field, your biggest asset and IP is your players, your people. “Conversely, while you’re a team, every individual is at a different stage with different abilities and motivations. The trick for me as coach these days is constantly guiding the individuals on our team to be the best they can be, the best fit for the team and peaking at the right time,” says John. This approach helped us keep everyone employed globally through both the GFC and the Pandemic and we grew strongly through both too. With Poolwerx recently announcing its most successful year to date after 29 years, John’s winning formula is helping drive big wins for franchise partners. If you’d like to join this winning team, click the link for more info. Read More
We All Win with Learn2Swim Poolwerx News We All Win with Learn2Swim Poolwerx’ Learn2Swim Week returns nationwide for its eighth year 25 Sep – 3 Oct Tragically, in Australia 25 children under 5 lost their lives prematurely from drowning in Australia in the last year, a 108% increase on last year and a 9% increase on the 10-year average, with 8 of these incidents happening in swimming pools. In New Zealand, three children under the age of four lost their lives last year. This is why Poolwerx and Kids Alive are back again this year with Learn2Swim Week, offering free swimming lessons for children under five from Friday 25 September to Sunday 3 October, in an effort to reduce childhood drownings. Over the course of a week, swim schools across Australian and New Zealand will offer free swimming lessons to children under the age of five as part of the water safety initiative, with registrations still open for swim schools to sign up for the annual event. Despite water safety remaining top of mind for many families, new research from Poolwerx reveals around 15 percent of parents surveyed still know someone who had, or directly encountered, a near-drowning experience – highlighting the importance of teaching little ones basic water skills to make swimming safe and fun for parents and toddlers. Further, over 30 percent of parents whose children participated in Learn2Swim Week in 2020 enrolled their children in ongoing swim classes after the week was over2, highlighting the impact that Learn2Swim Week has on both children and the parents enrolling them. Ex-Olympian swimmer Libby Trickett, alongside former Australian Olympic swim coach and Kids Alive founder Laurie Lawrence, has partnered with Poolwerx to support the initiative, urging all parents to sign up for Learn2Swim Week this year and get their kids enrolled in lessons. Libby Trickett said, “As a mum myself, I’m really proud to be championing Learn2Swim Week for Poolwerx this year. I know just how important it is to develop swimming skills when you’re young, and really capitalise on the opportunities our beautiful climate gives us to enjoy time in the water here in Australia. Former All Blacks centre, now Crusaders and Wellington (NPC) Assistant Coach Tamati Ellison, has also partnered with Poolwerx to support the initiative, urging all parents to sign up for Learn2Swim Week this year and get their kids enrolled in lessons. “I’m really proud to be supporting Learn2Swim Week for Poolwerx this year. Growing up my siblings and I spent a lot of time around the water which helped us develop key swimming skills plus build amazing memories. Learning how to swim and feel confident in the water is important at all ages. For us Kiwis, it allows you to enjoy the New Zealand summer and keep whanau safe in and around the water,” says Tamati. “Tamaiti akoana ki Te kaukau, noho haumaru ki Te wai, Tau Ana. Okea ki a Urorotia ako ki Te kaukau I tenei rā (A person who learns to swim is safer in the water. Give it your best, learn to swim today),” he adds. Poolwerx COO Nic Brill reiterated Poolwerx’ commitment to water safety, encouraging parents to take advantage of these free classes. “Swimming is a way of life for most Kiwis and Aussies, but sadly we’re still seeing backyard drownings. That is why it is crucial to introduce kids to water safety as early as possible. As Australasia’s largest pool servicing brand, we feel that we have both an opportunity and a responsibility to promote safe water practices in our community,” Brill said. “Nearly 2.7 million Australians and 58,000 Kiwis live in a house with a swimming pool, and with people staying at home more over the last eighteen months through COVID, we know this number is rapidly increasing. That makes Learn2Swim Week an even more vital initiative, and one which we are proud to pioneer.” To locate your nearest participating swim school and sign up for a free class, visit www.learn2swimweek.com. Swim schools can still register to participate at www.learn2swimweek.com/register-your-pool/   [1]Royal Lifesaving Australia National Drowning Report 2021 [1]2020 Provisional Drowning Report [1]Independent study of 275 responses, carried out by Poolwerx Read More