FCA National Awards Success for Poolwerx

Poolwerx celebrated three magnificent wins at the 2018 Franchise Council of Australia National Awards in Melbourne.

Poolwerx was awarded the top brand for Franchisor Social Responsibility on the back of our campaigns in the pool safety space.

Every day Poolwerx Franchise Partners are in the backyards of hundreds of Australian homes, and because of this, as a business Poolwerx is passionate about improving the backyard pool safety.


In Australia, children under five have the highest number of drownings and with close to 50 percent of these drownings occurring in backyard pools, we had a strong desire to be part of the solution and help protect those more vulnerable.

Through the Learn2SwimWeek and April Pools Day campaigns, Poolwerx have partnered with Kids Alive and Australian Red Cross to make a positive difference in the lives of our communities. These programs provide free CPR courses to give people confidence in their ability to save lives and free-swimming lessons to help kerb the incidence of child drownings.

Our Franchise Partners are our back-yard crusaders, they are out there every day bringing awareness to the importance of pool safety in their local communities.

We’re incredibly proud to be part of these initiatives and are excited to make these events bigger and better for many years to come.

Field Support Manager of the Year

Steve Halls was awarded Field Support Manager of the year for the second time in three years – an incredible achievement.

FCA Field Support Manager of the Year - Steve Halls

Steve has been in the franchise industry for over 17 years, both as a franchisee and in senior business development roles within the industry. He said the award validated Poolwerx’s core values of putting people first and providing the highest level of mentoring and support to franchise partners.

“It’s great to be able to showcase the Poolwerx brand, because if it wasn’t for the brand, the leadership and the great team, I probably wouldn’t have received this award,” he said.

Last year, Steve helped his Queensland Poolwerx franchise partners achieve the highest increase in sales nationally across the Poolwerx network. He was recently promoted to the role of National Franchise Operations Manager for Poolwerx.

FCA Woman of the Year - Michelle Graham

Franchise Woman of the Year – Runner Up

Michelle Graham, the Franchise Partner for Keperra, QLD was runner up in the Franchise Woman of the Year award after being named the 2018 QLD/NT Franchise Woman of the Year.

Michelle has operated Poolwerx Ashgrove and Poolwerx Keperra with her husband Tony for 15 years. She believes the systems and structure within the Poolwerx network, as well as a culture of inclusiveness, have helped her achieve her business goals.

“Franchising gives you a structure that I don’t think you would find in any normal business,” she said. “We’ve been with Poolwerx for a long time and they have provided guidance and systems support, which has been massive for running our own business and achieving our goals.”

Michelle is a member of two internal Poolwerx advisory councils and is a mentor and advocate for women throughout the Poolwerx franchise network.

“I always advise women looking to start a business within the Poolwerx network or those having just started their Poolwerx business that there is a lot of support for women in the industry, both amongst pool business owners and pool equipment and product suppliers,” she said.

Congratulations to all award winners!

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